By: Robbie Carey
As the number of job postings continues to rise, it can be a struggle to find qualified candidates to apply to your open rental housing positions. Check out some tips on how to attract a larger pool of qualified candidates to your posting. Happy recruiting!
1. Remember Your Job Posting is an Ad
When writing a job posting, you are trying to grab the attention of the ideal, qualified job seeker. As one of many employers in the rental housing industry, you want your company to stand out in order to attract the candidates you want. One tactic to draw them in is by giving these potential candidates insight into your company culture. Along with company mission and benefits, try discussing the support you provide employees to help them achieve their career goals. Include company videos and links to your social channels to give applicants even more insight into your company.
2. Be Clear
Many job seekers will not apply for a job where they don’t understand the job title, or for a position that they are unsure they are qualified for. Make sure the position and company description is clearly defined and relevant so candidates can successfully determine if they will be a good fit. List out education qualifications, certifications needed, and anything else you would want in an ideal applicant. That way the applicant knows the full picture before applying.
3. Search Engine Optimization is Essential
You want to write a job posting that job seekers will be able to find during the job hunt. The best way to do this is by using keywords relevant to the position in your posting. Make sure you're using industry terms that job seekers working in rental housing will recognize and search for. Do your research before writing a job post and get an understanding of what other posts have included for advertising similar positions.
Also make sure your job post title is not too unique. This will decrease the chances of people coming across it when they are searching on the site or in another search engine like Google.
4. Straightforward Application
Having a complicated application process often discourages individuals from applying. Make it as applicant-friendly as possible by ensuring the process will not be repetitive or time consuming for candidates. Always try to have an easy-to-follow format by clearly outlining the qualifications, job description, preferred skills, etc., so that you attract more candidates. The job seeker should never be questioning how they should start the application process.
5. Post Smartly
Smart phones are becoming increasingly integrated into our daily lives, so the amount of people applying to jobs via mobile phones will continue to rise as well. When posting your available job, make sure that your job posting is accessible on mobile devices. This will allow you to reach the largest pool of candidates possible. Consider utilizing your company’s social media platforms to reach a bigger audience and inform people about your new job opening.
Remember that job boards are a great tool for employers, especially ones looking to target professionals in a specific industry. Smaller, niche job boards such as the AAGO Career Center allow companies to find more qualified candidates locally in the rental housing industry more easily than traditional job boards that are open to a broader audience.