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The New Playbook: Onsite Skills for a Changed Industry

Tuesday, June 9, 2026
9:00 AM - 2:00 PM (EDT)
* Registration open until 6/8/26 at 4:00 PM (EDT)
Register Now
* Registration open until 6/8/26 at 4:00 PM (EDT)
35 Seats Remaining
35 Seats Remaining
Category: Education

The fundamentals of leasing and leadership haven't changed, but everything around them has changed. The New Playbook is a high-energy, half-day rally designed to challenge leasing professionals and assistant property managers to think differently about today's residents, their community, their career, and themselves.

This isn't a refresher course. It's a reset. Expect role play, real conversations, team activities, and lunch, all built around what it actually means to work onsite in today's multifamily market.

WHAT YOU'LL DISCOVER:
• Who today's resident really is, their digital habits, expectations, and what makes them stay
• How to upgrade your leasing approach for a prospect who has already Googled you
• Why resident events are now a retention strategy, not a pizza party
• The wellness and balance conversation that on-site professionals deserve to have
• How your Association involvement is one of the fastest career tools you're not using

WHO SHOULD ATTEND:
Leasing Consultants, Assistant Property Managers at any stage of their career, whether you're just starting out or a seasoned pro who's ready to play a new game.

* Registration open until 6/8/26 at 4:00 PM (EDT)
Register Now
* Registration open until 6/8/26 at 4:00 PM (EDT)
35 Seats Remaining
35 Seats Remaining

Program Costs

  • FREE for APASS Members!

  • $59.00 Member Rate

  • $120.00 Non-Member Rate

This course earns 4.00 CEC's. All are welcome to attend. This course is ideal for:

Meet Your Facilitator

Ty Jackson
Speaker • NAAEI Faculty • Multifamily Educator & Industry Leader

Ty Jackson is a multifamily professional, educator, and keynote speaker with over 20 years of experience in the industry. Her career spans onsite operations, supplier partnerships, association leadership, and training, giving her a well-rounded perspective on what it takes to succeed in property management. She has led onsite teams, supported supplier growth, worked within apartment associations, and delivered training for management companies across the country. Ty is also a proud NAAEI Faculty member and has moderated and spoken at national industry events.
Today, Ty serves as a Regional Sales Executive with Essential Staffing Solutions, where she partners with multifamily organizations to provide staffing solutions that support onsite teams and drive results. She is known for her relatable style, high energy, and ability to connect with teams at every level.

For More Information:

Heather Alzate

Heather Alzate

CAM, CAPS, NAAEI Faculty

Vice President, AAGO

View Profile

(407)644-0539