Overcoming Objections in 2026


Thursday, January 15, 2026
10:00 AM - 11:00 AM (EST)
Join Us Virtually
* Registration open until 1/14/26 at 12:00 PM (EST)
Register Now
* Registration open until 1/14/26 at 12:00 PM (EST)
Category: Webinars

This dynamic class is built around real-life scenarios that sales and service professionals face every day. Why do people object—and are those objections even real? Are you truly listening, or just guessing what your customer means?

In this session, you’ll learn how to recognize the difference between real and perceived objections, and how active listening can turn hesitation into opportunity. Most objections can be resolved simply by focusing on solution-based responses that address the customer’s real needs.

You’ll be put in the driver’s seat with practical exercises and proven strategies to handle even the toughest objections—professionally, confidently, and effectively. You may be surprised to discover that many of the objections you encounter are the ones we unintentionally create ourselves!

Join us to sharpen your communication skills, gain new confidence in objection handling, and walk away ready to close conversations with clarity and credibility.



* Registration open until 1/14/26 at 12:00 PM (EST)
Register Now
* Registration open until 1/14/26 at 12:00 PM (EST)

Pricing

  • FREE for APASS Members
  • $39.00 Member Rate
  • $80.00 Non-Member Rate

This course qualifies for 1.00 CEC Credit and is ideal for:

For More Information:

Heather Alzate

Heather Alzate

CAM, CAPS, NAAEI Faculty

Vice President, AAGO

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(407)644-0539