The Evolution of Multifamily Marketing


Tuesday, June 18, 2024
11:00 AM - 12:00 PM (EDT)
* Registration open until 6/18/24 at 9:00 AM (EST)
* Registration open until 6/18/24 at 9:00 AM (EST)

Marketing has evolved over several thousands of years, but never as rapidly as we're seeing today. The multifamily industry is one that has been resistant to change over time, but that is no longer an option in the digital landscape we have today. Our class teaches several different kinds of digital marketing that have evolved over time, and how they apply to the multifamily space. We give tips and tricks on how to better diversify your strategy, and why an omnichannel marketing approach is imperative to your business.

Objectives: 

  1. Digital curb appeal (how is your property being perceived online? How do you compare with your comps? How does this affect your sales and performance?)

  2. Online Reputation (protecting your online reputation and using reviews to help not hinder your success)

  3. The renters journey (prospects are now more savvy than ever, are you interacting with them at each step of their journey?)

  4. Lead nurturing (the impact of immediate contact, staff turnover and retention)

  5. Technological advancements (virtual assistance, AI, google, and social media algorithm changes and updates)



* Registration open until 6/18/24 at 9:00 AM (EST)
* Registration open until 6/18/24 at 9:00 AM (EST)

Pricing

  • Free for APASS
  • $39.00 Member
  • $80.00 Non-Member

Presented by: Cate Davis, CPM, Rent

For More Information:

Heather Alzate

Heather Alzate

CAM, CAPS, NAAEI Faculty

VP of Education , AAGO

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(407)644-0539x2100