Jon Simpson

Founder/CEO

Criterion.b/Swifty

Supplier Partner

Original Join Date: 2026

Professional Bio

Jon Simpson is the Founder and CEO of Criterion.B, a multifamily branding and marketing agency, and Swifty, a website and digital marketing platform built for apartment communities. Criterion.B helps owners and management companies with branding, websites, SEO, paid media, social media, print materials, and promotional products. Jon is focused on helping apartment communities stand out, lease faster, and get more from their marketing.

Interests

Engagement (Networking/Events), Marketing and Sales, Industry Trends, Leadership Development, Advocacy (Issues, Government Affairs, Politics)