Pets Are the New Kids: Unleashing Leasing & Revenue Potential
Wednesday, March 18, 2026
10:00 AM - 11:00 AM (EDT)
Pets Are the New Kids: Unleashing Leasing & Revenue Potential
Today’s renters consider their pets vital members of their families, and operators must respond accordingly. This session will explore best practices in pet policy management, offering strategies for implementing pet-inclusive policies while highlighting their potential to positively impact your property's financial performance.
It will also explore how to handle assistance animal accommodation requests and best manage pet and animal-related risks. In addition, it will detail the latest legal news surrounding our four-legged friends from a liability perspective.
Takeaways:
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Consider policy revisions in light of the pet passions of most of today’s renters.
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Discover how more inclusive policies are driving leasing, occupancy, retention, and revenue.
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Understand your legal responsibilities around assistance animals and the latest legal and regulatory news surrounding assistance animal accommodations.
PetScreeningTM is the largest platform for managing pets and assistance animals in U.S. rental housing, trusted by 1 in 7 rental units nationwide. Created by property managers for property managers, it offers a free solution to protect properties, support on-site teams, and enhance the resident experience. The platform helps enforce pet policies, verifies assistance animal requests per HUD/FHA guidelines, and flags fraudulent submissions while protecting legitimate access.
Each pet receives a FIDOScoreTM, helping operators set pet rent, fees, and restrictions to boost revenue. PetScreening integrates with major property management systems, easing admin work and ensuring compliance with help from certified Fair Housing experts and legal counsel. More than software, PetScreening is a trusted partner in reducing risk, increasing efficiency, and building better pet communities.
Learn more at petscreening.com.
Pricing
- FREE for APASS!
- $39.00 Member Rate
- $80.00 Non-Member Rate
This class earns 1.00 CEC and is ideal for:
Meet Your Instructor
Victoria Cowart, CPM NAAEI Faculty
Vice President of Education
Victoria Cowart, CPM, NAAEI Faculty, is the Vice President of Education at PetScreening. Previously, she was a direct property management industry member with extensive experience providing management and oversight for a mix of portfolios, including apartment communities, manufactured housing
housing communities, and HOAs.
Cowart helped launch the Charleston Apartment Association, served as its president, and then became the president of the South Carolina Apartment Association and an NAA regional vice president.
housing communities, and HOAs.
Cowart helped launch the Charleston Apartment Association, served as its president, and then became the president of the South Carolina Apartment Association and an NAA regional vice president.
She has chaired four NAA committees, most recently the 2021 Legislative Committee. Cowart was recently inducted into the South Carolina Apartment Association Hall of Fame. She is a passionate advocate for industry education, pets, and assistance animals.
Cowart has a degree in the management of human resources, holds her CPM from IREM, has been certified as a Fair Housing
Specialist by the National Center for Housing Management, and has been certified as an Adult Mental Health First Aid Instructor by the National Council for Mental Wellbeing.
Specialist by the National Center for Housing Management, and has been certified as an Adult Mental Health First Aid Instructor by the National Council for Mental Wellbeing.
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