The Leasing Fundamentals Workshop
Time: 9:00 a.m. - 4:00 p.m.
Where: AAGO Office
CEC's: 6.00
Strengthen skills. Boost confidence. Elevate performance.
Designed for new and emerging leasing professionals, this interactive workshop builds a strong foundation in today’s multifamily leasing practices. Participants will explore the latest trends in renter demographics, the role of technology in the leasing journey, and effective marketing strategies that resonate in today’s market. Through real-world case studies and thoughtful discussion, you will learn how to utilize digital tools, sharpen sales skills, and enhance tenant engagement with exceptional customer service.
Whether you are just starting your leasing career or leveling up your current role, this course equips you to meet the expectations of modern renters and anticipate their future needs. Gain practical strategies that support stronger conversions, increased resident satisfaction, and overall community success.
During this course, attendees will learn
• Enhanced sales techniques for a more personable leasing experience
• Effective follow-up strategies
• Understanding the competition and differentiating your community
• Confidently closing the lease
• Resident retention best practices
• Hands-on training to apply new skills immediately
Looking to Sponsor? Please contact Heather to secure a sponsorship for this course!
Cost
- FREE for APASS!
- $59.00 Member Rate
- $120.00 Non-Member Rate
Meet Your Instructor
Cedric's career in Multi-Family began in 2007 as a Community Manager. He quickly showcased his training talents and has been in a marketing/training role since 2011. Cedric travels throughout PRG's portfolio comprised of 43 communities and over 10,000 units to onboard all new team members. Cedric specializes in leasing techniques and is well versed in both the Assistant and Property Manager roles. Cedric's notable accomplishments include PRG's MVP award and assisting PRG in obtaining a overall reputation score of 806!
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